LW Theatres has entered into a partnership with Preevue to integrate the digital twin studio’s ‘view from seat’ technology across its venues, improving the customer booking experience through enhanced transparency and accuracy.

This collaboration leverages Preevue’s library of venue 3D laser scans of the LW Theatres portfolio, offering customers an accurate representation of the view from their selected seats during the booking process. Preevue’s use of LiDAR technology ensures that these digital representations are precise, providing a reliable tool for audience decision-making.

The feature can now be used during the booking process for shows at LW Theatres’ venues, such as Disney’s Frozen, Back To The Future: The Musical, Hello, Dolly!, and Standing at the Sky’s Edge.

Martin Crosier, Director of Ticketing and Data at LW Theatres, said: “We’re delighted to have partnered with Preevue. Their advanced ‘view from seat’ technology will elevate the booking experience for audiences across our six West End venues. Following the recent rollout of our new ticketing system powered by Line-Up, this is another important milestone as we continue to innovate to prioritise our audiences’ needs at every stage of the booking journey.”

Ryan Metcalfe, CEO at Preevue, expressed enthusiasm about the new partnership: “We are excited to partner with LW Theatres to integrate our view from seat technology into some of the most iconic theatres not just in London’s West End but globally. This collaboration is about more than just technology; it’s about providing total transparency to audiences during the booking process. Our aim is to empower patrons with information about seats that enables them to make informed decisions at any price point. The potential of this technology extends beyond seat selection; it’s an innovative tool for productions to engage audiences even before the curtain rises. By presenting the spectacular designs of sets, stages, and the venues themselves during the booking process, we’re not just selling a seat – we’re offering a glimpse into the spectacular experience that awaits.”

The initiative is part of LW Theatres’ ongoing commitment to adopting innovative solutions that address evolving customer expectations and streamline the ticket purchasing process.